When the Miami Open moved to Hard Rock Stadium, located in Miami Gardens in Florida, a multipurpose NFL Stadium and home to the Miami Dolphins it added another level of complexity and time challenges to this high-profile project for our client Laykold.
Employed to grow brand fame for Laykold around this event and market the new colour palettes of the Miami Open to their Agents and consumers, this was a project with multiple target audiences, creative assets and sales targets.
Pure Purple developed the big campaign idea, print advertisement, agent sales materials and digital assets. We also built the campaign landing page and created a case study, colour charts and other resources to drive agent leads and consumer sales. This campaign is on-going and continues to achieve strong results for our client.