To develop a creative campaign for Crocs shoes which incorporates the shoes and encourages potential buyers to take a second look and try them on!
To develop a creative campaign to sell Crocs shoes and celebrate their numerous styles. The creative needed to be flexible enough to work across retail POS, tradeshows, brochures, print advertising and online.
This campaign produced a 60% increase in the number of retailers stocking Crocs and increased the sales from 10.5 million units to 19 million units (180% of target). The work received a prestigious GLOBAL EFFIE AWARD, for effectiveness in Advertising. (New York).