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Say hello and email us at projects@pure-purple.com or call


MEET THE TEAM

Pure Purple has a core team of experts specialising in all aspects of brand, design, marketing and business strategy.


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Sarah Massey

CO-FOUNDER
A talented business strategist with vast experience in sport, Sarah is an industry expert who brings more than two decades of learnings, insights and action to projects. Sarah has held senior Olympic and 'Games' positions, worked for Sports agencies and held director level positions in Sport Federations, including most recently, the Director of Events and Strategy at the FIH, where she led the Hockey Revolution, transforming the sport. She is a decisive, solution-orientated decision maker, who has a strong track record of achieving outstanding results. Her experience includes work for ITF (International Tennis Federation), FIH (International Hockey Federation), CSM, UK Athletics, 5 Olympic/Commonwealth Games and numerous World Cups and major events.


SARAH’S LEADING LEADING PURPLE TRAITS
’All action multi-tasker’ & focused strategic thinker.


Raewyn Topp

CO-FOUNDER
Raewyn is an Effie, Cannes Lion and Gold Clio winner. Her ability to think big picture and create action from this gives brands more practical horse power. She uses Pure Purple's unique approach and her experience to cut through the grey and ensure clients get stronger brands and more marketing for their budgets. Raewyn has worked with some of the world's most well-known brands including: FIH, US Army, Crocs, Berkley University, School of the Art Institute of Chicago, Herman Miller to name a few.


RAEWYN’S LEADING PURPLE TRAITS:
'Can do' & original thinking.


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MAtt Herivel

CREATIVE & DESIGN CONSULTANT
A UK based Art Director, Illustrator and Designer with a wealth of international brand and major event experience. Matt has an eye for detail as well as the ability to take key insights and craft them into visually engaging communications. An expert in communication hierarchy, typography, illustration, digital and mobile applications, as well as traditional print and production techniques Matt brings big ideas to life in powerful visual expressions. Matt has developed campaigns and designed for the likes of Colorado State University, City of Chicago, Crocs and the International Hockey Federation.


MATTS LEADING PURPLE TRAITS:
Turning marketing insights into visually inspiring design.


Laura Hoyle

MARKETING & DIGITAL CONSULTANT
Classically trained with a passion for digital and sports marketing, Laura is an expert at creating powerful & engaging brands that fans can truly fall in love with. During her time at FIH she drove the organisation to become the number three international federation in social media as well as win the Sport Business Ultimate Federation Award for Brand (2015). Laura has held marketing and digital roles for the likes of Microsoft, Sony Mobile, FIBA (International Basketball Federation), LET (Ladies European Tour) and FIH (International Hockey Federation).  Laura brings her unique combination of digital know-how and brand excellence to Pure Purple projects.


LAURA’S LEADING PURPLE TRAITS:
'Creating magic' through fan engagement.


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Simon Jacobs

COMMUNICATIONS CONSULTANT
Simon specialises in strategic communication and bringing about sustained improvements in employee engagement through a focus on leadership behaviour. He is a 'simplification expert' cutting through the grey to give clarity and purpose to organisations. An expert facilitator and developer of strategic content, Simon has an unique ability to write narratives that bring about deep and sustained behavioural change within organisations. His previous experience includes a number of senior level HR roles, including the Board of Waterstone's Booksellers. His pragmatic and commercial approach has seen him help clients from multiple industries, including; ITF (The International Tennis Federation), Peugeot Citroen, London Underground / Transport for London, The British Transport Police, BBC, Mothercare, Virgin Media, Lloyds Banking Group and Cathay Pacific Airlines to name a few.


SIMON’S LEADING PURPLE TRAITS:
Cutting through complexity & helping organisations find their 'higher purpose'.